Wednesday, March 28, 2007

* Geico "Caveman" = "Indian" (cartoon)

This is my recent cartoon-blurb add to a graphic found on the 'Net long ago. I think that the Gieco "caveman" commercials are brilliant satires on 1st-world ethnocentrism, on the primitivist ideology that finds all other peoples to be more backwards than the so-called "superior" members of Western Civilization. And I can't help but think of the New World Western discourse regarding the "savage" Native American—who, yes, still exists, and who—like the Geiko Neanderthal coming upon his "caricature" on a poster in an airport—still feels a deep chagrin at very similar contemporary stereotypes.

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